What is PPC and how does it relate to SEO?
PPC (acronym for Pay Per Click) is another way to appear in search results, such as Google and Yahoo. PPC campaigns typically consist of the creation of a text based ad (in most cases these are 3 short lines). These text ads will display in search results when "searchers" meet your set criteria.For example: You may have created a text ad that will display within search results for the keyword phrase "Time Square Pizza". Search engines show your ad because you have agreed to pay a fee every time a "searcher" clicks through your ad and lands at your website. That is why it is called Pay Per Click.
Search Engine Optimization is not what it used to be. Not to long ago, you could simply create strong keyword text throughout your web site and expect to rank fairly well with the Search Engines. However, in recent years, technology has caught up. Search Engine's automated algorithims are becoming smarter and more adaptive. A business can no longer win, on SEO alone. Keyword and ranking competition is fierce. SEO has grown into what is now known as SEM (A combined, optimized Search Engine Marketing plan). Pay Per Click has now become a major part of a complete and competitive SEO plan.
When managed properly, PPC can boost your abilities to compete with Search Engine Marketing. PPC gives your business the opportunity to compete and win, using strong competitive keywords that would normally be near impossible to achieve sucess with.
Is PPC Expensive?
On the contrary. If you think your business is too small, or that you can't afford a PPC campaign. Think again. You really can't afford NOT to have one. PPC campaigns can be as simple or as elaborate as you desire. That is because you set your budget. PPC Companies such as Google and Yahoo allow for you to set your daily or monthhly bugdet on what you are willing to spend. They even allow for you to set the maximum amount you are willing to pay for an individual click. When your budget is reached, your ad stops displaying.
What Makes a Good PPC Campaign?
Creating a PPC campaign is simple and anyone can do it. But not everyone can create a good PPC campaign. Why is that? Because a good PPC campaign takes knowledge, research, experience and skills. If you are a pizza shop in Time Square, you can certainly create a PPC ad that says "Best NY Pizza" and set your budget for $20.00/day. And then you can sit back and watch your money get used up on clicks that do not result in sales for your restaurant. A winning PPC campaing involves knowing your target audience and how they search; Understanding your buyers market, Keyword competition research, optimizing your PPC ad, and creating a landing area that SELLS.
Find out how DreamXL can help build your successful PPC Campaign.
Our professional staff are trained to understand that each client is unique. There is no magical formula that works for everyone, or even any two! All aspects of SEO, including PPC work best when integrated together to create a unique and custom formula that works for your business.
Our PPC Services include:
Consulting: Our team is happy to work with your staff, sharing our knowledge and experience to assist in building and maintaining a quality PPC campaign to meet your business goals.Product/Consumer Research: A successful PPC campaign begins with research. We agressively research your product/consumer relationship. Knowing your target audience is a key foundation for your campaign.
Competitive Market Analysis: Do you know what your competitors are doing? We provide comprehensive research into your competitive market. Learn what your competitors are doing right and what they are doing wrong. Knowing what your competitors are doing is the first step in creating a winning PPC ad campaign.
KeyWord Strategies: Keyword research is also a very important part of your PPC campaign. Picking keywords that are highly competitive can be a very costly mistake. Let our experienced team find you the best click key words for your dollar. A great keyword is one with a low cost per click, low competition and a high search rate from people that want your products or services.
Creative Campaign Implimentation: Understanding your target audience and competition allows for our staff to create an eye catching ad campaign for your business that draws BUYERS! But a good ad is only the first step. Once a potential buyer clicks through to your website, they need an optimized landing page that will SELL your products!
Ongoing Campaign Support: Markets are constanly changing. To keep your Ad Campaign at peek performance, we offer ongoing campaign support, including - continued research, testing, analysis and modification. Your success is our success.